Any smart business owner knows how important it is to expand their company’s blog in a unique way to help rank on search engines. But are you running out of ideas and time to brainstorm or bounce ideas back and forth? It’s not an everyday feat to overcome writer’s block, but that’s what we at WriteHQ are here to help you with. We can help expand your ideas regarding how to blog about your company and its services or products.

Sometimes it’s hard to imagine why you should even bother blogging for business, but as of 2023, 76% of content marketers are using blogging content as a way to generate leads and conversion rates. And 80% of those same marketers report that blogging does drive results. We know it’s worth investing time in, but when you have your hands full with other responsibilities we’re here to help you save time and resources on your blogging efforts. To kick things off, here are 25 blogging topics that will help you find your blogging niche.

Finding Your Blogging Niche

While you may have a specific product or service your company provides, it’s always important to think about how you can tie your brand to specific blogging niches across the internet. Consider the topics related to your company or brand and see if there is a gap or a unique angle you can fill in the market with a blog post.

You’ll also want to consider whether you could potentially rank on the first page of a search engine with a given post. It may help to research your potential niche by analyzing existing blogs, social media groups, and forums. Identify the topics that are trending and assess if there is an audience for your potential niche.

25 Creative Topics for Your Next Blog Posts

We know how difficult it can be to come up with brand-new blog post ideas, especially if you’ve been working on your blog for a while. If you feel like you’re pulling from the very bottom of the well, turn to this list to jog your inspiration.

#1: Answer Frequently Asked Questions

Not only will this drive traffic from search engines but having an organized section for common questions also saves time and effort for both your company’s support and your potential customers or clients.

#2: Ask Experts to Predict Upcoming Trends

Asking experts to predict upcoming trends can provide valuable insights and help readers prepare and adapt to future changes in their respective industries. Plus, you’ll get additional clout from highlighting your connections to thought leaders in your space.

#3: Share Eco-Friendly Tips Related to your Niche

Why not help the environment and the world’s fight against climate change while you’re boosting traffic to your website through this unique topic?

#4: Create a Timeline of Historical Events Related to your Niche

Sometimes a little piece of history can boost traffic for those with informational intent and lead users to other subsequent steps of the conversion funnel.

#5: Share Your Company’s Story

People are more inclined to want to support your company and view you as a real human person behind a screen if they understand the backstory of your company and its ideals.

#6: Write About Industry News and Share Your Insights

Not only does this inform your reader further about your company’s beliefs, but it shows you’re in touch and up to date with the current events in your industry.

#7: Share Productivity Tips Related to Your Niche

As an expert in your field, you know what does and doesn’t work best for productivity and can share that with those who follow your brand (or those who should and might start).

#8: Write a “How-To” for a Key Topic

For example, if your organization sells computer software, having a simple how-to guide on installing and running the software could be the difference between a consumer purchasing your product over another.

#9: Compile Lists of Must-Have Tools and Software for Your Niche

What helps make what you do in your industry more efficient, or saves your audience money? Anyone reading your blogs will likely be interested in knowing.

#10: Review Related Products and Services

This shows that you’re okay with individuals knowing what else is out there and can compare it to your own brand’s services or products in terms of cost, ease, or timeliness. It’s also a great way to build trust with your existing or potential customers.

#11: Give Advice to People Just Getting Started

You’re a business owner who managed to get into your industry or create a new product. How did you do it? What education and background do you have? You may inspire someone to join your company one day.

#12: Take an Unrelated Topic and Tie It Into Your Field

Someone who may be interested in this unrelated topic may see your brand or service tied into it, and you’ll be able to expand your audience even further than before.

#13: Define What Sets Your Business Apart From Competitors

Maybe you offer something different from related businesses or are more qualified for specific services – let potential customers know what you specialize in.

#14: Write a Case Study About a Recent Project That Went Well and What You Learned From It

What’s a better way to show how well your service or product works than evidence and data? For example, scroll down to the bottom of this page.

#15: Break Down Industry Terminology

Inform your audience about acronyms or recurring terms in your field – it may seem commonplace to you but it could be a learning experience for someone new to the industry.

#16: Share Infographics Related to Your Industry

Share some important informational graphics regarding your niche that fit your brand. If you’re not sure how to start, creating a style guide is always a good idea.

#17: Counter Common Misunderstandings in Your Niche

Try your hand at a topic you know a lot about and play Mythbusters with your audience.

#18: Lay Out the “Reasons You Should Hire a _________”

Sell yourself, especially if your company specializes in a service. Tell readers why they should hire a certain professional in your industry.

#19: Discuss the Importance of Networking in Your Industry

Networking is important for every niche, but what about it is unique to yours? Share some of the ins and outs.

#20: Show How to Utilize Social Media in Your Field

There are social media posts about blogs and blogs about social media posts. Utilize both of these to your advantage and share what works best for your industry.

#21: Recount Important Statistics Related to Your Niche

Using statistics in writing helps build persuasiveness with quantifiable research, so why not use this to your advantage and share some important ones pertaining to your industry?

#22: Write about Financial News and How It Could Affect Your Audience

Tips for individuals about current financial news pertaining to your industry or how your product or service remains affordable even during inflationary periods are always relevant.

#23: Compile Troubleshooting Guides for Common Issues in Your Industry

Troubleshooting guides are shown to increase customer satisfaction, especially when there may be common errors in your industry or within your product.

#24: Create a Buying Guide

A buying guide is a guide that has all the information on a product or service in one place. It aims to make it easier for consumers to figure out exactly what they should buy and how to go about it.

#25: Blog About the Most Important Skills to Have in Your Niche

Outline the skills you believe to be most valuable and that would help someone succeed in your field.

Let WriteHQ Tackle Your Blog Content

Most experts agree that blogging two to four times per week is the best way to see increased traction from your content. However, as you already know, even coming up with two to four blogging topics pertaining to your niche is not always an easy undertaking.

That’s where WriteHQ comes in. We offer full-service blog management, meaning that we’ll not only come up with blog post ideas but also create and post them. We’d love to meet you for a free consultation today.