One main goal for any business is expanding the audience of its website. A larger online presence means more people may be able to connect with your brand and message, allowing your business to grow.
Audiences grow exponentially. As more people stumble across your site, they may share it with friends, who will share it in turn. This process connects you not only with other customers but also with other businesses. You can grow your professional network at the same time.
But how do you go about growing your audience? Crafting your website to be able to attract a large number of people can feel like a guessing game. However, there is a formula behind it. This article provides some tips and tricks to reach a larger audience online. Read on to take your website to the next level.
What Is Organic Web Traffic?
First, let’s define the different forms of web traffic. Organic web traffic usually refers to the people who find your site through a search engine, such as Google. Often their search query contains a phrase or keyword used within your article. Free social media posts through your company’s profiles are another way to generate organic web traffic, as they most commonly appear as a result of someone’s searches.
Paid traffic encompasses all types of purposeful advertising. This type of traffic is also commonly referred to as ‘non-organic’. This includes both digital and physical ads that may draw a client toward your business.
Paid ads often target people who might have interests relevant to your company, which is great for attracting qualified traffic. But on the flip side, this form of advertising may be expensive for companies and require lots of marketing expertise.
Why is Organic Web Traffic Important?
Rather than just simply drawing more eyes to your website, organic traffic creates credibility for your company that paid web traffic cannot. Users of search engines trust their results, and this trust extends to the sites featured by these search engines. In contrast, companies are often viewed as lying or exaggerating in their paid advertising, making customers naturally more distrustful of the information they receive through these avenues.
Plus, if you target search intent skillfully, people who find your site through organic web traffic are already interested in the information your site provides. Although the customers targeted by paid traffic may be generally interested in your business, it may not be relevant to them at that moment.
In the long term, organic traffic is much more sustainable. It’s built by the quality of your content and the overall reputation of your website. Attracting an audience through organic means creates a steady stream of visitors. Comparatively, paid traffic requires constant investment to draw in viewers.
The best part of organic traffic is that it’s free! Focusing on organic traffic instead of paid advertising allows you to allocate the money you would use to draw in paid traffic to other parts of your company. For this reason and the ones above, organic traffic is usually a much better option to grow your audience.
4 Tips to Boost Your Organic Traffic
#1: Research the Keywords Your Target Audience Is Searching For
Search engines highlight your article when it contains keywords that match a certain search query. Sites like Google have built-in analytics software that pinpoints the keywords that already draw people to your website.
The keywords you use should be authoritative, relevant to the searcher’s needs, and frequently searched. When researching keywords, you must take the demographics of your customer base into account and focus on specific words they may search for.
#2: Rewrite Your Site’s Copy With SEO in Mind
A website’s copy refers to the words used on your site’s homepage, product pages, or essentially any page that is not your blog. Rewriting these pages to contain certain words or phrases with high search volume is a great way to attract visitors. This process can involve some trial and error, and it is often useful to employ the help of SEO experts for this task.
#3: Refresh Your Web Content for Reindexing Purposes
Reindexing your site is a process in which search engines find new or updated pages on your website and add them to their index, meaning they will appear when searched for. Reindexing occurs when you add new pages or sections to your website.
Search engines prioritize content that is fresh and relevant. By constantly refreshing and adding to the content on your webpage, you can help grow your organic traffic.
#4: Create a Business Blog
A business blog is a great way to reach a wider audience. Posting search engine-optimized articles gives your site more opportunities to appear within the first few search results on Google. In an increasingly online world, business blogs are a great way to find and connect with customers.
WriteHQ Can Help You Take Organic Traffic to the Next Level
Navigating search engine optimization can be a time-consuming and difficult process. We at WriteHQ create both blog and social media posts with SEO in mind in order to grow your site’s organic traffic.
Organic traffic is one of the most important factors when it comes to developing your business. With it being so critical to your company’s success, it is best to consult an expert for these tasks. Reach out to us today for a free consultation and find out exactly how we can use SEO tactics to improve your website.