Twitter is one of the most popular social media platform sites out there. With around 436 million active users each month, it allows for your brand to potentially reach millions of users every day. A unique quality of Twitter’s user base is that over half (54%) are more likely to purchase new products that they see on Twitter, making it an ideal platform to promote your brand.
The engagement that Twitter offers is unlike that available on other platforms because there is two-way communication between tweeting and retweeting. In other words, you not only are able to post but also can see how others on the app react to your post in real-time (and see what’s trending). The platform also allows you to identify how much traffic your tweets are getting through its analytics page, and you can even see how many clicks a link received over the course of it being posted.
However, to benefit from Twitter as a platform to amplify your content, you can’t just post at any time of the day. Just as commercials perform better at the Super Bowl – on a Sunday evening with everyone’s eyes glued to the screen versus a Wednesday at 4 a.m. – you need to identify the best times to post content. To increase engagement with your content, you need to create a balance between when to post and how frequently. The goal is to not saturate your audience’s feed but to appear regularly with on-brand posts that are welcomed.
What Days of the Week Should You Post?
Twitter has an eclectic user base around the world, but according to marketers, the ideal days of the week to post on the platform are Tuesdays, Wednesdays, and Fridays. It is also shown to help your reach to post on holidays – this can increase a sense of closeness with your audience and help you connect with them on a meaningful day. Even if it’s not an advertisement, research has shown that posting on a holiday increases engagement.
What Times of the Day Should You Post?
The best times to post on the platform, which is known for its viral content and news updates, are in the morning between 7 a.m. and 9 a.m. when people are getting up to prepare for school or work. It’s also good to post in the afternoon between 3 p.m. and 6 p.m. when those same people return home to catch up on what they missed throughout the day.
When Should You Avoid Posting?
While you don’t always have to follow a strict schedule of when the users are on the platform most to result in a viral tweet, some days and times prove to have significantly worse engagement than others. The worst days of the week to post on Twitter are Saturdays and Sundays, and the worst times of the day to post are between 9 p.m. and 6 a.m.
Why Does Growing Your Twitter Following Matter?
More users following your brand on Twitter will result in more clicks on links to your website, more interactions with your tweets (such as retweets to audiences who likely share the same interests), and repeated engagement. The users who take the time to follow your account are showing you that they want more – they want updates because they liked the initial tweet that they saw.
Using Twitter consistently will not just make your brand more popular but also make it a known, reliable name within your specific industry. The more you engage with users on Twitter through meaningful content at a steady rate, the more established your brand looks to consumers and even competing companies. Accounts with a larger following are more likely to be followed, so your growth on Twitter can become exponential.
How Can Full-Service Social Media Management Help?
It’s difficult enough to run a business without worrying about posting content at specific times, on different days, and even on holidays – but that’s what WriteHQ is for.
We are a team of individuals whose job is to know when to post for you, even if you’re busy with other aspects of your business and brand. Our goal is to increase engagement for you – not just on Twitter but on other platforms too – through eye-catching posts that boost followers and consequently increase website traffic.
To learn more about our trained professional social media writers at WriteHQ who can build you a posting timeline specific to your brand and industry, contact us here.
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